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IF YOU ARE READY TO TRANSFORM FROM ORDER TAKER TO QUOTA BREAKER ORDER YOUR COPY TODAY!

Selling With Authentic Persuasion will remove all the stress and anxiety you feel about selling so you can focus on what’s really important – your customers and their needs. Jason Cutter will reveal how being honest with customers, overcoming our misconceptions about sales, and winning customers’ trust will not only lead to happy and repeat customers but transform you from Order Taker to Quota Breaker.

MSRP: $29.95

Sale Price: $24.95 (with free shipping in US)

Are you in sales but struggling to make quota? Did you just take a sales job out of desperation but don’t think it’s the right career for you? Do you worry people will perceive you as pushy or dishonest?

Selling With Authentic Persuasion will remove all the stress and anxiety you feel about selling so you can focus on what’s really important—your customers and their needs. Jason Cutter will reveal how being honest with customers, overcoming our misconceptions about sales, and winning customers’ trust will not only lead to happy and repeat customers but transform you from order taker to quota breaker.

After years of managing and training salespeople, Jason found the fundamental problem people have in sales is acting only as order takers. Let him teach you how to transform yourself into a model salesperson who inspires trust through integrity and authenticity.

In Selling With Authentic Persuasion, you will learn how to:

  • Determine whether you are acting like an order taker
  • Analyze and overcome your objections and fears
  • Focus on the true reasons for selling
  • Acknowledge and cultivate your strengths
  • Use the power of persuasion
  • Follow a proven sales process
  • Sell like a professional
  • Avoid the common mistakes that get in the way of sales success

It’s time to put aside your self-limiting beliefs and bask in how good it feels to help people through sales. Get ready to celebrate and enjoy your new or transformed sales career.

Jason Cutter has a degree in marine biology from the University of California, Santa Cruz, but his adult life has been focused on selling and helping others to sell. He has led sales teams at multiple companies, across multiple offices, and in multiple countries, including working with offshore call centers. His niche is inside sales teams driven by inbound performance marketing. Today, Jason is the host of The Sales Experience Podcast and he leads his own consulting firm, Cutter Consulting Group. Selling With Authentic Persuasion: Transforming from Order Taker to Quota Breaker is his first book.

Book + Tshirt

Want to show the world that you are an Authentic Persuader – someone who is making a difference in the world by improving how ‘sales’ is done? Then this is the package for you.

MSRP: To be an awesome Authentic Persuader like me? Priceless!

Bundle Sale Price: $36.95 (+ free shipping in US)

Sizes/Type

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Want to Support the AP Movement and get some extras? Check out these Special Short Term Bundles...

$45 – Sales Gifter

  • Get 2 copies of the book
  • One for yourself, one you can give as a gift – to help spread them with their selling effectiveness
  • Free shipping (within the United States)

$100 – 1-on-1 session

  • 5 Copies of the book
  • PLUS 30-minute 1-on-1 video session with Jason.  Get my advice on anything about sales.
  • Free shipping (within the United States)

$110 – 1-on-1 & Shirt

  • 4 Copies of the book
  • PLUS 30-minute 1-on-1 video session with Jason. Get my advice on anything about sales.
  • The ‘Authentic Persuader’ t-shirt (sizes S-XL)
  • Free shipping (within the United States)

$200 – Team Meeting

  • 10 Copies of the book
  • PLUS 60-minute team video session with Jason. Let’s work on helping with everyone’s sales questions!
  • Free shipping (within the United States)

$300 – Team Meeting & Shirts

  • 10 Copies of the book
  • 10 ‘Authentic Persuader’ t-shirts (sizes S-XL)
  • PLUS 60-minute team video session with Jason. Let’s work on helping with everyone’s sales questions!
  • Free shipping (within the United States)

$500 – 2 Hour Sales Coaching

  • 20 Signed Copies of the book
  • PLUS 2 hours of 1-on-1 (or group, if you choose) video sessions with Jason – broken out how you want. Get my advice on anything about sales.
  • Free shipping (within the United States)
Sam Crowley
Sam Crowley
Founder - EveryDayIsSaturday.com
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"Jason Cutter has redefined what it means to sell with integrity, while maximizing results. Some people are great at sales, others are great teachers. Jason is both. If you want to skyrocket your results without sacrificing your authentic self, absorb every word of this book."
Jamie Shanks
Jamie Shanks
CEO - Sales for Life
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Complex B2B sales, especially those who seek to sell to the Enterprise, will fail to scale an exceptional career path - unless they can shed 'Order Taker' bad habits. These reactive habits feel effective and 'relationship driven' at the time, but fail create exceptional long-tail results. Jason does an excellent job of layering a prescriptive path to personal change, in the pursuit to sales effectiveness.
Rylee Meek
Rylee Meek
Founder of Social Dynamic Selling
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No matter what you think your job or role is.....You are in Sales. Period. We can all benefit from Jason's learned wisdom on how to authentically influence others.
John Waid
John Waid
CEO & Author of ReInventing Ralph - A Little Story for Salespeople About Culture-Driven Selling
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Every person in sales must READ this incredibly inspirational book. Sales is more an art than a science and art is about being authentic. If you believe in being better, then this approach is what you need.
Libby Gill
Libby Gill
Executive Coach & Award-Winning Author
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"I’ve read plenty of sales books, most of which left me more convinced that I’d never be a decent salesperson. Selling With Authentic Persuasion is completely different. It offers a roadmap for helping me identify where I shine and what I specifically have to offer to be of service to others. Jason Cutter demystifies the whole sales process from opening the conversation to closing the deal. I highly recommend this book to anyone who ever has to sell anything, which is all of us!"
Sean Sheppard
Sean Sheppard
Serial Entrepreneur, Sales Leader, VC & Founder, GrowthX & GrowthX Academy
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Authenticity is the bedrock for lasting success in selling and in life. Jason provides an actionable and valuable framework for being true to yourself and your market in a way that elevates professional selling to its rightful place in society as an indispensable element of any prosperous venture.
Bob Sager
Bob Sager
Author of 101 Freaking Brilliant Business Ideas: And Ten Ways YOU Can Create Your Own
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Early in my career I heard a truth described this way: 'If you can see through John Brown's eyes you can sell John Brown the way John Brown buys'. Jason's book provides many things with one of the best being HOW to see through your customer's eyes.

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Marketing by
Jamie Sarche
Jamie Sarche
Director of Preplanning, Feldman Mortuary
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Most people see ""selling"" as something really negative. However, the best sales people are those who are committed to getting clients what they truly need. Jason's book give a blueprint to be successful in sales, and in life, by being authentic and honest.
Alex Pop
Alex Pop
Writer
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Authentic Persuasion taught me to sell like a doctor. It's many stories contain nuggets of wisdom which I will use in my sales career, both for myself and for my clients. I am glad Jason explored these topics and in so doing taught me to sell like a professional.
Ian Peterman
Ian Peterman
CEO, Peterman Design Firm
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Jason Cutter does a fantastic job of walking you through the process of finding who you are as a sales person and focusing on your strengths. If you are looking for a great way to move your sales performance ahead and want to really help your prospects, you should invest in this book.
Donald Meador
Donald Meador
Author of "Surrounded by Insanity: How to Execute Bad Decisions"
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In a culture that teaches you how to pretend and manipulate this book very clearly states how being authentic is the actual key to sales success. Highly recommended for anyone in sales at any stage of their career.
Kyle Gillette
Kyle Gillette
Creator of the SAGE Mindset Framework
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As a solopreneur, this book was a gold mine for me. I'm someone who resists being a "salesman" but Jason does a great job of describing the power of this approach. After realizing the error in my approach (being a Order Taker), I will be adjusting immediately.
Frank Agin
Frank Agin
President, AmSpirit Business Connections
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This is not your typical sales book. In fact, arguably it's more about relationships than sales. And that is what is so refreshing about Jason's approach. He recognized that getting someone to buy not mechanical, but rather more emotional. How they come to know you, like you and trust you.
Ken Lazar
Ken Lazar
CEO and Professional Sales Recruiter
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When I began reading "Selling with Authentic Persuasion", I found this passage to set the stage for any person wanting to become a sales professional. "The point of the sales professional is to help people achieve their goals, avoid pain, and fundamentally, end up in a better place as a result of dealing with us." Exactly, Jason! Bravo!
Catie Ivey
Catie Ivey
RVP of Sales, Demandbase
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Whether you’re just setting out on a career as a seller or have been in the game for years, Jason’s perspective on authenticity and mindset and his roadmap for succeeding in the profession of sales are not to be missed!

Seriously…you ready yet?

I hope so…
scrolling for more proof won’t actually help improve your selling effectiveness!

(But…so you know…I got more if you keep going…if that’s whats needed for you to take action!)

Adam Connors
Adam Connors
Founder, NetWorkwise
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The essence of sales is highlighting to a prospect/customer a ROI (return on investment) for the product or service you are selling i.e. will the dollar I spend provide me with more value than the cost itself. Keeping that in mind, after reading "Selling With Authentic Persuasion" you should receive a multiple ROI.
Eli Angote
Eli Angote
Founder at TheBestNotary.net
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"Prescription before diagnosis is malpractice." This statement applies to doctors as it does to salespeople. Jason Cutter hits a home run with this comprehensive book on the psychology of sales from the perspective of the ego. Both salesperson and prospect have fears and Jason shows how to become aware of them and to how use that understanding to develop empathy to consistently achieve the best outcome in any sales interaction. Hands-on and written with personal anecdotes and case studies, this is the most comprehensive primer on sales I have ever read.
Rob Howze
Rob Howze
Empowerment Artist and founder of World Wide Community
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Authenticity is the road to trust. One must be honest with themselves in order for others to trust them. When the trust is built then you can facilitate a transformation in your prospect's life, big or small, through what you are selling - whether it is a product, service or idea.
Kwame Christian, Esq., MA
Kwame Christian, Esq., MA
Director of the American Negotiation Institute
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Jason is an incredible thought leader in the field of sales. His unique approach builds on who you are as a person to leverage authenticity for maximum persuasion. I highly recommend this book to anyone who is looking to get an edge without sacrificing who they are at their core.
Jamey Vumkback
Jamey Vumkback
CEO/Founder GetTheReferral.com
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For me it all about the title, being Authentic is sometime hard to achieve when you are in the selling mode, however after reading this book, being Authentic will become second nature. Jason takes you step by step and help you self identify your authenticity. Once you do that, all other things fall into place. Great read and can wait to share with my team...
Danny Creed
Danny Creed
Global Business Coach, speaker, trainer and sales expert
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If you learn one thing today, I hope it is that everyone is a salesperson. Whether you're selling a product or service, asking for a raise or trying to get your kids to do what you want them to, you sell. It is a skill that you can learn and to get started you must read this book. It really gets to the point in helping you learn to sell but in a way that you feel comfortable doing it. Great job Jason Cutter.
Bill Eckstrom
Bill Eckstrom
CEO, EcSell Institute
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If authenticity is the key then Jason is walking the talk in this book. Not only do I agree with the methods he purports as a way to bust quotas, his style of writing is also a lesson for readers - if nothing else authentically mimic his authenticity and you will find increased success!
Dr. Wayne Baker
Dr. Wayne Baker
Author of ALL YOU HAVE TO DO IS ASK and Professor of Business Administration at the University of Michigan Ross School of Business
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Step by step, Jason Cutter shows you how to elevate selling into a calling by applying your authentic self, signature strengths, and leadership skills to create lasting value for your customers and clients.

Alright…thats all of them (for now)…you win…if that wasn’t enough to help you feel confident that there could be some value from buying/reading Selling With Authentic Persuasion – then there isn’t much else I can do.

Wait! There is one more thing…

if you still aren’t convinced…then use the below link, get on my calendar, and let’s have a discovery call – based on your situation, selling successes/challenges, and goals, I will tell you whether I think the book (or any of my other programs) will help.